Performance in Partnership
Social Media Kit
Project Overview
Client: Humankind | Project Role: Lead Creative
Humankind is known for delivering thoughtful, people-centred work that creates meaningful organisational change. To better share the impact of this work, a clear and consistent visual system was developed to present case studies across LinkedIn, the website, and proposal documents in a way that felt engaging, credible, and easy to scale as new stories emerged.
The project began with the creation of a distinctive case study name and visual lock-up, designed to sit seamlessly within the existing Humankind brand while giving their success stories a recognisable identity of their own. From there, the visual direction was extended into a flexible suite of reusable templates spanning LinkedIn, website content, and proposal documents.
For social media, a set of custom Canva templates were developed to support in-house content creation. These included carousel layouts, statistic highlights, pull-out quotes, and insight tiles, enabling the team to present complex outcomes in a clear, digestible, and visually engaging format.
The same design thinking carried through to the website and proposal environment, ensuring consistency across every client touchpoint. Case study layouts were designed and implemented within the website CMS, alongside adaptable banner templates, while proposal documents were refined to integrate case studies in a structured and professional way.
Outcome
The result is a cohesive storytelling toolkit that helps Humankind showcase real impact with clarity and confidence. Consistent, scalable, and easy to use, the system supports stronger marketing, clearer communication, and more meaningful connection with future clients.